在现有的经济形势的改变和调整中，伴随着中国正走向一个比现在更大的经济强国， 我认为中国的物价上涨是毋庸置疑的。

    我看到这些在欧洲发生， 更确切的说是当欧盟成立的时候在西班牙是怎么发生的。

    我不会忘记在瓦伦西亚我们一行6人出去吃当地流行的海鲜晚餐，当时我们享用了一顿很棒的晚餐，还喝了一点啤酒，我只花了大概360元人民币。 今天如果我们再来这么一顿晚餐的话，我想毫无疑问至少要花掉1000元。

    同样的事情也在中国发生，特别是在陶瓷行业。 我现在正在印度尼西亚，我发现这边的薪水比中国要低。 在过去基本上没有国家的薪水比中国更低， 这一切显然已经成为历史。

    伴随着更低的薪水，以及印度尼西亚作为世界上重要的陶瓷生产国家这一现实，印度尼西亚成为了中国陶瓷生产企业的一个更大的竞争对手，至少在一些产品上是这样的。

    中国对巨大的国内市场非常依赖和有信心， 这是世界上最大的市场，将来很可能也会保持这个市场地位。

    但是只靠国内市场是不保险的，就像我们大多数的公司还是要依靠一部分出口销售。 随着竞争越来越激烈，最终唯一能够让你保持差异化的将会是客户服务，不是价格，不是大规格，不是种类，不是抛与不抛，这些都不会再成为差异化的因素。

    我坚信这是中国的企业需要更多关注到的一个方面。 我自己就可以作为一个例子。

    我用过去四个月在我身上的例子来说说。去年11月份我决定从广州搬到佛山住的时候， 我需要一些新的家具以及重新装修新住所。

    施工队没有在他们承诺的时间内按时完成工作，他们犯了错误并且没有去修正； 我买的家具没有按照说好的交期发货；他们发货的时候，没有准备好帮你搬进家并且都没有工具；有些家具缺失了一些部件，而我所听到的一切不过是不想处理或者不想修理的一些借口而已。

    我不会对你说假话，类似的采购起码有10次，没有一次收货让我感到完全满意的。 直到上个礼拜，我家里定制了一些纱窗， 那些人跑过来量尺寸，承诺了5天之后过来安装。他们做到了！ 安装也就花了几个小时，而且按照他们之前报的价进行收费。 这是完整的客户满意度!

    实话跟你说吧，这个例子是我在中国的经历里面少数的例外，我们陶瓷行业也需要注意同样的事情，因为过不了多久，我们的优势将会丧失，到时候一切将基于服务、质量、设计，而不再是价格。 （翻译：耿海波 廖年灿）

    With the current economic changes and adjustments and China becoming a bigger powerhouse than it is now, there is no doubt in my mind that all prices will go up in this Country.

    I saw how it happened in Europe and to be more specific in Spain when the European community was formed.

    I will never forget that we went out for dinner (6 people) to eat the popular seafood in Valencia and we had a great dinner and a few beers and I only paid like 360 RMB. Now days if we would do the same dinner, there is no doubt in my mind that the cost will be more like 1000 RMB at least.

    The same is happening in China and specifically in the ceramic sector, our industry. I am currently in Indonesia and I noticed that the salaries are lower than China. In the past there was almost no country in the world that would have lower salaries than China. That is history for sure now.

    With the lower salaries and Indonesia being an important world ceramic manufacturer it becomes a bigger world competitor to the Chinese Manufacturer, at least in certain product lines.

    The Chinese rely and trust the domestic market that is huge and still by far the biggest in the world. It is and will probably remain like that, as the biggest.

    But it is not safe to rely on the domestic market only as most of us depend on having some export sales. But as competition gets tougher the only thing that eventually will make the difference would be customer service. Not price, not the big sizes, or styles or polished products will be any longer the differentiators.

    I strongly believe that this is one of the areas that China needs to pay more, a lot more attention to. I have been a real life example of that myself.

    I will close the article with these real life examples that has happened to me in the past 4 months. When I decided to move to Foshan in November from Guangzhou I had to buy sever things for the house I moved to and re-decorate it.

    The construction team did not finish in time or the time they promised, they made mistakes and were not corrected, the furniture I bought was not delivered the day it was promised and when it was delivered they were not prepared to moved it in and did not have the equipment to do it. Some of the furniture missed some parts, and all I heard was excuses not to take care of these things not to fix them.

    I am not going to lie to you, I made like 10 different purchases and not a single one was delivered with full customer satisfaction. Until last week when we purchased some window screens, the people went to measure when they said, they promised to deliver 5 days later and they did, and the installation took only a couple of hours and they charged what they quoted originally. TOTAL CUSTOMER satisfaction!

    To be honest with you this specific example was the exception to my experience in China and something to keep an eye on in our industry (Ceramic) because not too long from now there will be no advantages at all and everything will depend on service, quality, design and no longer price only.