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2023设计周 | 风口即在,纳来瓷砖之所在

2023-12-09 来源:中国陶瓷网 责任编辑:刘观梅 阅读:2238
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2023广州设计周 ╳ 纳来

主题:寻找纳啡肽

△纳来2023广州设计周展位设计


01 国际品牌

纳来集团成立于意大利米兰,是一家整合生产和销售瓷砖,提供优质生活灵感的国际瓷砖集团企业。自集团创立以来的14年里,常驻博洛尼亚等各大国际展会,时刻洞察国际风尚,对国际市场潮流动向了如指掌。 The Nanogress Group, established in Milan, Italy, is an international tile conglomerate that integrates production and sales, offering high-quality lifestyle-inspired tiles. Over the 14 years since its founding, the group has been a regular participant in major international exhibitions like Bologna, keeping a keen eye on global trends and mastering the dynamics of the international market.

凭借来自意大利的国际基因和前瞻性的国际视野,纳来瓷砖以独特的国际化风格进行整体品牌输出,从中国乃至全球进行全面布局。目前已在全球100多个国家和地区设立品牌专营店,在中国市场也已积累了近百个经销网点,且单个经销商平均年提货量100万以上。 With international genes from Italy and a forward-looking global perspective, Nanogress Tiles employ a distinctive international style for comprehensive brand outreach, spanning from China to the entire globe. Currently, the brand has established exclusive stores in over 100 countries and regions globally, accumulating nearly a hundred distribution points in the Chinese market alone, with an average annual delivery volume exceeding 1 million for individual distributors.

 

 


02 品类齐全

纳来瓷砖在产品研发创新方面拥有意大利和中国两大卓越设计研发中心,并坚持以独具匠心的原创设计为核心。勇于突破艺术与生活边界,为家居设计注入独特的魅力和灵感。 Nanogress Tiles boast outstanding design and innovation capabilities with two excellent design and development centers in Italy and China. The brand adheres to original and ingenious design as its core, fearlessly pushing boundaries between art and life, infusing unique charm and inspiration into home design.

纳来瓷砖不仅追求超凡脱俗的设计,还注重采用先进的工艺技术,致力于打造精益求精的品质和质感。让产品的细节完美呈现,通过精湛的工艺赋予产品更高的附加价值,成为产品设计领域的佼佼者。

Nanogress Tiles not only pursue extraordinary and unique designs but also emphasize the use of advanced craftsmanship and technology, dedicated to creating top-notch quality and texture. Perfectly presenting the details of their products, Nanogress adds higher added value through exquisite craftsmanship, establishing itself as a leader in the field of product design.


03 九大原创产品系列

 

 

基于对国际市场的潮流把控和对国内市场的深入分析,纳来瓷砖打造出九大原创产品系列:莱姆石、夸克石、微哑大理石系列、岩石系列、水泥系列、木纹系列、理石系列、水磨石系列、发现系列。其中多款历久弥新的经典之作,生命周期长达数年,常年销量领先。

Based on a meticulous grasp of international trends and in-depth analysis of the domestic market, Nanogress Tiles has created nine original product series: Limestone, Quark Stone, Nano-matt marmo, Rock Series, Cement Series, Wood Series, Marmo Series, Terrazzo Series, and Discovery Series. Many of these classics have stood the test of time, with a lifespan extending over several years, consistently leading in annual sales.

04 十大核心技术工艺




05 库存稳定

在产品的生产版块,纳来瓷砖中国设立了现代化智造中心,引进了行业最前沿的原装进口生产线,甄选国内外顶尖的陶瓷生产原材料,并通过对生产流程和生产环境的严格管控和不断升级,铸造出畅销全球的精品微哑瓷砖。并通过实现智能化库存管理,拥有稳定的SKU库存,超50万箱,70万平方米的常规库存,实现无忧供应。

In the production sector, Nanogress Tiles has established a modern smart manufacturing center in China, introducing cutting-edge imported production lines and selecting top-notch ceramic raw materials from both domestic and international sources. Through rigorous control and continuous upgrades of the production process and environment, we have forged best-selling fine matte tiles globally. Implementing intelligent inventory management, we maintain a stable SKU inventory, exceeding 500,000 boxes and 700,000 square meters of regular stock, ensuring a worry-free supply.

 

 

 

06 风口产品

 

 

面对时代的变迁,潮流的日新月异,纳来瓷砖始终坚持与时俱进,通过更新迭代的产品输出,站在风口的第一线,引领国际风尚。选对风口,把握风口,做人生赢家。

Adapting to the changes of the times and the rapid evolution of trends, Nanogress Tiles consistently keeps pace with the times. By continuously updating and iterating their product offerings, they stand at the forefront, leading global fashion. Choosing the right trends and mastering them makes Nanogress a winner in life.

从2013年的“行业干粒首发的意大利岩石系列”,2019年红极一时的网红“微水泥”,到2020年丰富的国际米黄及黑色阵列的素色风,再到2021年的“715自然复刻系列”,2022年的“918微哑大理石系列”;2023年夸克石、莱姆石系列,每系列产品的出品,都是对国际市场的潮流把控和对工艺技术的精益求精,更是对产品品质的匠心考究和对生活方式的精心考量。

From the "Industry's First Release of Italy Rock Series" in 2013 to the viral "Micro Cement" in 2019, and the rich solid color trend in international beige and black arrays in 2020, to the "715 Natural Replication Series" in 2021, the "918 Nano-matt Marble Series" in 2022, and the Quark Stone and Limestone Series in 2023, each product series release represents a mastery of global trends, craftsmanship, and meticulous consideration of product quality and lifestyle.


07 潮流趋势

 

作为深耕国际市场14年的高端品牌,纳来瓷砖的产品文件库积累深度高,开发筹备超3W+的原创设计文件库,对未来市场的流行趋势独具前瞻性,为引领国际潮流打下坚实的基础。 As a high-end brand deeply rooted in the international market for 14 years, Nanogress Tiles has accumulated a deep and extensive product document library, with over 30,000 original design files ready for development. Their foresight into future market trends lays a solid foundation for leading international trends.

 

 

对潮流趋势的预判,对风口产品的先知,以及对时代机遇的把握,纳来瓷砖只为创造更高的附加价值,为加盟商赢得更稳定更持久的红利。

Anticipating trends, foreseeing key products, and seizing opportunities of the era, Nanogress Tiles is dedicated to creating higher added value. The aim is to secure more stable and enduring dividends for franchisees.


08 国际荣誉大奖

 

2023 德国iF设计奖

 

 

纳来作为一家专注于微哑瓷砖的高品质瓷砖企业,始终要让千家万户用上优质的纳来制造。我们深刻理解设计师和渠道的需求,并通过与他们的紧密合作不断改进和创新产品。我们致力于提供卓越的案例落地产品,为设计师们提供高品质和富有创意的选择,助力他们将设计理念转化为实际作品。

Nanogress, focusing on matte tiles, received the prestigious iF Design Award for its commitment to providing high-quality products. The company deeply understands the needs of designers and channels, continuously improving and innovating products through close cooperation.

 

2023 德国红点产品设计大奖

今年4月,德国红点奖揭晓2023年获奖作品,纳来·微哑瓷砖传来喜讯,品牌旗下 2款产品( Fiume X Fano )凭借极具创新性和功能性的差异化产品研发设计优势,斩获2023年德国红点设计大奖(Red Dot Award),受到国际评审专家团对于其高品质设计能力的权威认证,进一步彰显了纳来·微哑瓷砖在中国瓷砖行业的领先地位。

In April of this year, during the announcement of the 2023 Red Dot Award winners, Nanogress Tiles brought good news. Two products (Fiume and Fano) under the brand won the Red Dot Award for their innovative and functional differential product development design, showcasing Nanogress's leading position in the Chinese tile industry.

▲2023红点获奖证书

▲Fano 红点2023

▲Fiume 红点2023

NANOGRESS在追求极致的道路上将延续匠人的专注与技艺,和对完美的追求倾注,让初心在品质中延续,做行业的天花板。

Nanogress, on its path to perfection, will continue the craftsmanship's focus and skill, pouring dedication into the pursuit of excellence. Keeping the initial intention alive in quality, it aspires to be the industry's ceiling.


09 门店形象升级

 

 

2023年,纳来瓷砖终端门店以点成面,覆盖扩展,50+城市接连签约授权,30+新门店崭露头角,广受消费者们喜爱,进一步提升品牌影响力!

In 2023, Nanogress Tiles' terminal stores have expanded extensively, signing authorization agreements in over 50 cities. With more than 30 new stores making a mark, consumers in Guangzhou and Shenzhen have shown their love, further enhancing the brand's influence!

-盐城店面展示-

 

-徐州店面展示-

 

-深圳店面展示-

-连云港店面展示-



10 非凡实力

在当前整体经济环境不佳的情况下,纳来团队齐心协力、团结奋进,取得了辉煌的成绩。公司业绩势如破竹,令人瞩目的是,纳来在11月份提前完成了年度总任务。这是纳来团队共同努力和拼搏的结果。积极应对市场的变化和挑战,不断创新和优化产品,提高销售和服务质量。

 

 

 

In the current challenging economic environment, the Nanogress team has demonstrated remarkable collective effort, achieving brilliant results. The company's performance has been outstanding, notably, Nanogress achieved its annual target ahead of schedule in November. This success is a testament to the team's unity, hard work, and the proactive approach in responding to market changes and challenges. Continuous innovation and optimization of products, along with improved sales and service quality, have been key factors.

2023年 风雨无阻向前进,扬帆远航正当时 只争朝夕,不负韶华 风口即在 ,纳来之所在 新的征程,欢迎与纳来瓷砖携手迈向美好未来! In 2023, Through wind and rain, we move forward; hoisting the sails for a distant journey at the right time. Seizing every moment, not letting the prime slip away. The wind is right where Nanogress is. In this new journey, welcome to join hands with Nanogress Tiles towards a beautiful future!

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