突围Breakthrough

2026年的建陶行业，正步入存量博弈的深度调整期。同质化竞争加剧、终端盈利承压、消费需求持续迭代，对所有终端经营者而言，守住基本盘是底线，找到差异化增长路径是破局关键，实现长期稳健发展才是终极考验。

9月3日—4日，狮王瓷砖以「内卷之下·突围之道」为主题，2028未来美学馆发布暨秋季经销商峰会于狮王瓷砖总部圆满举办。狮王瓷砖董事长刘宝、品牌销售公司总经理王军携核心管理团队，与全国经销商伙伴齐聚一堂，围绕终端升级、产品迭代、渠道运营深度交流，在行业调整周期中探寻突围增长的确定性答案。

From September 3rd to 4th, Lion King Ceramics hosted the 2028 Future Gallery Launch & Autumn Dealer Summit themed "Breakthrough Strategy Amid Cutthroat Competition". Chairman Liu Bao, General Manager Wang Jun and the management team met dealers nationwide. They exchanged views on terminal upgrading, product iteration and channel operation, seeking growth breakthroughs amid industry adjustment.

峰会现场，董事长刘宝明确了下一阶段核心方向：坚持以品质为根基，以终端升级为抓手，以产品创新为驱动，走差异化、价值化发展路径。越是行业调整期，越要沉下心打磨终端能力、夯实产品优势，为用户创造价值，为伙伴筑牢底盘。

At the summit, Chairman Liu Bao clarified the core direction for the next stage: take quality as the foundation, terminal upgrading as the starting point and product innovation as the driving force to pursue differentiated and value-oriented development. Amid industry adjustment, we must steadily improve terminal capabilities and strengthen product advantages, create value for consumers and consolidate the foundation for partners.

01

LION KING CERAMICS

产品硬核支撑 以差异化打开增长空间

终端升级的根基，始终是产品力

狮王瓷砖2026秋季新品发布现场

终端升级的根基，始终是产品力。本次峰会现场，狮王瓷砖全新高值产品矩阵集中亮相，以差异化工艺与质感打造终端盈利新抓手。糖果釉、云脉石&花片 、莫奈干粒、数码模具木纹砖四大系列新品悉数登场，搭配厚坯金丝绒等高值产品，配套主砖 + 花片 + 模具一体化空间美学搭配方案，形成覆盖全场景的系统化产品梯队，实现从单品销售到空间价值输出的升级。

Product strength lays the foundation for terminal upgrading. At this summit, Lion King Ceramics unveiled its brand-new high-value product matrix. Differentiated craftsmanship and textures create new profit drivers for terminals. Four new collections including Candy Glaze, Yunmai Stone S Series, Monet Grain and Digitally Molded Wood-look Tiles, together with high-value products such as Thick-body Velvet, support integrated spatial matching solutions of main tiles, decorative tiles and molded tiles. A systematic full-scenario product lineup helps terminals shift from single-product sales to spatial value delivery.

活动现场

峰会上，品牌销售公司总经理王军重磅发布2028未来美学馆战略，以「价值创新·择高而立」为核心，深度解读1345产品结构体系与终端运营打法，清晰呈现转型落地路径。

At the summit, Wang Jun, General Manager of the Brand Sales Company, officially launched the 2028 Future Gallery Strategy. Centered on "Value Innovation, Strive For Excellence", he thoroughly interpreted the 1345 product structure system and terminal operation strategies, and clarified the implementation path of transformation. In the terminal operation session, the headquarters reviewed online achievements and analyzed benchmark cases, releasing full-link support and agency operation policies to deliver replicable customer acquisition methods to terminals. During the industry summit dialogue, outstanding dealers and the headquarters team exchanged ideas face to face to tackle operational challenges.

终端运营板块，总部客服服务部负责人复盘线上成果、拆解标杆案例，发布全链路帮扶与代运营政策，把可复用的获客方法直接交付终端。行业高峰对话上，优秀经销商与总部团队同台交流，直面痛点、碰撞思路。

 In the terminal operation session, the headquarters reviewed online achievements and analyzed benchmark cases, releasing full-link support and agency operation policies to deliver replicable customer acquisition methods to terminals. During the industry summit dialogue, outstanding dealers and the headquarters team exchanged ideas face to face to tackle operational challenges.

LION KING CERAMICS

总部展厅设置产品体验区，直观呈现性能优势；同步开启的抖音直播大赛、朋友圈打卡活动，实现线下内容线上裂变。现场选品订货氛围热烈，订单持续攀升，印证了经销商对新品价值的高度认可。当晚，「星空烟花音乐节」答谢晚宴温情启幕，全体伙伴围坐畅叙，凝聚同心同行的发展共识。

The headquarters showroom sets up a product experience area to intuitively demonstrate product performance advantages. Meanwhile, the Douyin Live Contest and Moments Check-in Campaign are launched to realize online communication and fission of offline content. The venue saw a vigorous atmosphere for product selection and ordering with rising orders, which fully proves dealers' high recognition of the new products. In the evening, the appreciation dinner "Starry Sky & Fireworks Music Festival" kicked off warmly. All partners gathered for in-depth communication and reached a consensus on joint development.

02

LION KING CERAMICS

终端向下落地

重构门店价值逻辑

空间方案 + 场景体验 + 定制服务

活动现场| 狮王瓷砖2028未来美学馆开业现场

本次峰会核心落点为终端店面形态全面升级。存量博弈之下，门店已从单一交易场所升级为品牌价值、产品体验、服务能力的综合触点。峰会的首站落地，正是9月3日下午于山东省济南市黄台家居广场-狮王瓷砖2028未来美学馆济南站正式启幕的开业盛典。这座800㎡星级标杆展厅于陶博会同期开业，严格遵循2028终端标准打造，以用户体验重构展陈动线，全展厅开放自由品鉴，到访嘉宾可沉浸式感受星级展厅美学与四大新品的工艺细节，推动门店向「空间方案+场景体验+定制服务」转型。

The core focus of this summit lies in the comprehensive upgrading of terminal store formats. Amid stock market competition, physical stores have evolved from simple trading venues into comprehensive touchpoints for brand value, product experience and service capabilities.

The first stop of the summit officially kicks off with the opening ceremony of Lion King Ceramics 2028 Future Aesthetics Pavilion Jinan Station, located at Huangtai Home Plaza, Jinan City, Shandong Province, on the afternoon of September 3rd.

Launched concurrently with the Ceramics Fair, this 800㎡ star-level benchmark showroom is built in strict accordance with the 2028 terminal standards. It restructures the exhibition circulation based on user experience and opens fully for on-site

9月4号下午，狮王瓷砖总部举办「内卷之下·突围之道」经销商论坛，定向邀约全国核心经销商伙伴齐聚总部。论坛特邀郑海洋、高升、李强、张志远、王军五位优秀的经销商伙伴，围绕产品矩阵、渠道匹配、场景营销、终端赋能新打法四大维度展开深度对话，聚焦四大新品落地转化、多渠道协同增量、场景化体验驱动成交、全链路帮扶运营等核心议题，将可复用的实战方法直接交付终端。

"On the same day as the opening ceremony on September 3, Lion King Ceramics headquarters will host the "Breaking Through Amidst Involution" 2028 Future Aesthetics Museum & 2026 Autumn Dealer Summit, inviting core dealer partners nationwide to gather at the headquarters. The forum focuses on four key dimensions: product matrix, channel matching, scenario-based marketing, and terminal empowerment new tactics. Core topics include the implementation of the four new product series, multi-channel collaborative growth, conversion driven by scenario-based experiences, and full-chain support and operation services—delivering actionable, replicable methods directly to terminals."

LION KING 

CERAMICS

从空间布局、产品搭配到服务流程，整套标准化可复制体系为全国终端焕新提供清晰参照。

From spatial layout and product matching to service procedures, the complete standardized and replicable system provides a clear model for national terminal upgrading. 

03

LION KING CERAMICS

价值向上凝聚

携手伙伴共生共赢

变局之中，越要坚定长期主义

活动现场

越是变局之中，越要坚定长期主义；越是不确定中，越要选择有系统支撑、有清晰方向的品牌同行。

 Amid industry changes, we must adhere to long-termism. In an uncertain market, partners should choose brands with systematic support and clear development directions.

回望行业每一轮周期调整，挑战中始终蕴藏着升级机遇。面对存量博弈，狮王瓷砖选择主动破局，以统一战略凝聚共识，以标准样板赋能终端，以差异产品筑牢根基。

Looking back on every cyclical adjustment of the industry, opportunities for upgrading always lie amid challenges. Faced with stock competition, Lion King Ceramics takes the initiative to seek breakthroughs. It unites partners through unified strategies, empowers terminals with standardized models, and consolidates its foundation via differentiated products.

内卷之下，唯破局者进；存量博弈，唯创新者胜。以样板立标准，以创新谋长远。 站在行业关键节点，狮王瓷砖在此携手全国经销商伙伴，以长期主义定力深耕市场，依托产品、终端、运营多重优势，在行业调整浪潮中稳步前行，共拓高质量发展全新局面。狮王瓷砖2028未来美学馆发布暨2026秋季经销商峰会已圆满落幕，让我们在新的征程共赴质感人居新程。