On the afternoon of October 17, Yuexin Led CAPUCINO Italian high-end tile brand upgrade media exchange was held in CAPUCINO Global operations Center, and 20 industry mainstream media were invited to attend to discuss the industry development trend and the influence of brand development and value.
In 2023, the 20th year of CAPUCINO's foundation, it has experienced a change in the way of marketing competition from the international market to the domestic market. At the same time, it was the best of times and the worst of times. The global economic environment is slowing down, how to break through in the mysterious industry situation of the wave cloud has become an imminent topic on the development of every Jiantao brand.
TAKE A FRESH START AND LEAD A BREAKTHROUGH
"Every innovation is the brand's most fresh time!" CAPUCINO Brand Center Director Tan Yaoxing mentioned that CAPUCINO from the international market to the domestic market, the depth of the global market layout. In order to adapt to the rhythm of the domestic market faster and help the terminal to effectively open the domestic market, CAPUCINO opened a new brand upgrade strategy and made a new start! Through brand, product, design, service, marketing, operation and other six integrated upgrade deployment, hand in hand with the terminal break through the circle, open a new chapter in brand development!
CORE BENCHMARK, ENTER THE HIGH-END
Brand strategic layout is an important action for enterprise growth. In the future, Cappuccino Italian high-end tiles will be in the southeast, northwest and central regions of the country, each region to establish two core benchmark markets, the establishment of sales and service integrated brand highland. Within two years, the country will build 100 high-quality stores. At the same time, the brand will rely on the entire supply chain to create 30 pure imported Italian stores. At present, Cappuccino Italian high-end ceramic tile is conducting hot investment in the national blank market, looking for more like-minded strategic partners, further expanding market share, and fully entering the high-end ceramic tile market.
INTERACTIVE LINKS, ACCURATE EXPERIENCE
In the fierce market competition, high-end retail is the future development direction of the brand, and the establishment of senior experience stores is imperative. CAPUCINO Italian high-end tiles have been newly upgraded in the store, which has been maximized in the design and layout, visual art furnishings, and high-end consumption experience. Among them, the facade of the store is displayed in segments, the product area is displayed in art gallery style, and the leisure area is more focused on the accurate experience of consumers. It will produce more diversified and deepened links and interactions between people, materials and design, and become an unexpected communication platform for material design and a place of inspiration for designers and customers.
SUPER MATRIX, MAKE IT OUT OF THE RING
Based on the needs of market users, CAPUCINO has created a new super product matrix covering all categories and established a product pyramid winning model for segmented consumer groups. During the autumn pottery Fair, CAPUCINO, with its solid product research and development strength, launched the KING Pro "light face tile" with multiple process superposition, creating light face products through complex process superposition, breaking the plane appearance level limitation, and texture aesthetics at the new height of the industry process!
The intelligent manufacturing technology of multiple process superposition of light ceramic tile is in the leading position of the industry process level, and the product's expressive force in color, texture and light sense is remarkable. The exquisite superposition of each process perfectly restores the vein texture of the real stone and fully shows the real texture aesthetics of the natural rock. Light rock texture combined with pure color and raw light sense, CAPUCINO light ceramic tile will set off a new trend of top matching appearance level in the ceramic tile industry!
At the meeting, Tan Yaoxing, director of CAPUCINO Brand Center, had a wonderful interaction with the media friends present on the issues of concern to everyone. The heavy launch of light face tiles has achieved a leap-forward step for the development of industry technology, and only by constantly innovating and developing more high-quality new products, CAPUCINO contributes to the development of the industry at the same time, so that more people can enjoy the Italian high-end life experience brought by CAPUCINO tiles!
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