CERSAIE展和假期终于结束了，所有事情都回归正常与忙碌，但也是时候做点不一样的事情。如果你有机会到意大利博洛尼亚国际陶瓷展或者里米尼展，看看那些潜力趋势、卫浴、机械设备、原料或者装饰创意，以及到国外旅游开阔眼界获取灵感，你现在应该把每一样所看到和学到的运用到实际中去。所以，是时候行动了！尤其你想当一位领导者，否则你可以轻松坐在办公桌前，和以前一样，等着看别人在做什么，看看哪些是可行的，再跟着别人的尾巴去做。

    我们在展会上看到大概10个不同的清晰主题，最终可能成为世界各地陶瓷行业的发展趋势。对于中国市场最大的问题是，10个不同主题中哪些会在中国流行呢？会是哪些我们在展会上看到的尺寸、风格、质面和表面纹理呢？

    对于设备和技术应用也一样：哪些技术进步你会尝试呢？你会采购哪些新设备？等等看国内是否有人研发出类似的设备？要不要试一下新墨水？还是等到国内的公司研发出类似的墨水和原材料？

    而我相信，如果你等得太久，你将会失去上船的机会。

    如果你没有机会去意大利的两个展会，或者即使你有机会参加了这两个展会，你依然可以做最明智的选择，就是参加10月10日（星期五），在中国陶瓷总部举行的“2015国际瓷砖趋势发布——意大利博洛尼亚建材展报告暨瓷砖创新设计对话”，这里你能得到最好的博洛尼亚陶瓷展和里米尼展的总结报告。

    我们还邀请了6家不同的意大利和西班牙公司，届时他们将会提供真实的产品样板、设计和创意，你会感到这个活动是值得一去的。此外，还有美味的墨西哥美食、小吃和龙舌兰酒！

    你绝对不能错过这次盛会。

    在趋势报告的最后，我也将呈现前5~6个里米尼展会上最重要的设备和原材料的相关总结。

    在10月17日，即我的下一篇专栏里，我将会发布一份图文并茂的总结，就像过去两年我发布的总结一样，但是这次报告将更精彩。

    希望在星期五看到你！（翻译：耿海波）

    以下为原文：

    Welcome Back! Time is up, now you must act!

    CERSAIE and the holidays are finally over, and everything goes back to your daily usual life and business, but now and this time it should be a little different and not so normal. If you had the chance to go to Italy to the fairs in Bologna and Rimini either to see ceramic products, potential trends, sanitary ware, equipment, raw materials or decoration ideas and of course open your mind by traveling to other countries or places to get ideas now you should put everything you saw and learned in motion, IT IS TIME TO ACT! Especially if you are a leader otherwise just seat, relax go back to business as usual and wait to see what everyone else do and wait to see what works and then just follow them.

    We saw at the show very clearly about 10 different things that eventually could become the trends of the ceramic industry world-wide. The big question here for the Chinese market would be: What of these 10 different things could work in China? What Sizes, colors, styles, finishes or surfaces of all the things that we saw at the show.

    The same thing applies to equipment and technology: What of the technological advances and improvements would you like to try? Buy new equipment? Wait until somebody in China develops a similar machine? Try the new inks? Wait until some local company comes up with a similar ink or raw material?

    Me personally I believe, if you wait too long you may lose the boat.

    If you did not get the chance to go and even if you did get the chance to attend the fairs the best thing you can do is attend today Friday October 10,  the International Ceramics Trends Conference at the CCIH and get the best summary report of CERSAIE and Tecnargilla.

    We invited to this event people from 6 different Italian and Spanish companies that will complement the presentation with solid evidence, samples, designs and ideas to make this event really worth going.

    Besides there will be delicious Mexican Snacks, finger food and Tequila Drinks!

    You just can’t and should not miss this event.

    At the end of my presentation of the Trends I will also show a summary of the top 5 or 6 things that were the most important and relevant regarding RIMINI Equipment and raw materials show.

    And in the following article of October 17, we will publish a summary with visual image support of the show just like we have done it the past two years, but this time BETTER.

    Hope to see you all this Friday!